Territorial Exclusivity Conflict Resolution.

Territorial Exclusivity Conflict Resolution under Swiss Law

(Doctrinal Explanation with Swiss Case Law)

I. Legal Nature of Territorial Exclusivity under Swiss Law

Territorial exclusivity arises most frequently in:

Distribution agreements

Franchise contracts

IP licensing arrangements

Swiss law recognises territorial exclusivity as a contractual allocation of market risk, not a proprietary right.

Key governing principles:

Freedom of contract (CO)

Binding force of agreements

Good faith (Art. 2 CC)

There is no statutory exclusivity; it exists only to the extent expressly agreed.

II. Arbitrability of Territorial Exclusivity Disputes

Under Swiss law, disputes are arbitrable if they concern economic interests.

Accordingly, arbitration is accepted for disputes concerning:

Breach of exclusivity

Parallel or passive sales

Appointment of competing distributors

Remedies and termination

Even where competition-law arguments arise, Swiss tribunals retain jurisdiction to decide the civil-law consequences.

III. Interpretation of Exclusivity Clauses

Swiss tribunals apply:

Subjective interpretation (true common intent)

Failing that, objective interpretation (principle of trust)

Key questions include:

Is exclusivity absolute or relative?

Does it prohibit passive sales?

Does it bind only the supplier or also affiliates?

Ambiguity is resolved against extensive restrictions.

IV. Swiss Case Law Relevant to Territorial Exclusivity

1. ATF 118 II 157 – Distribution Contracts as Innominate Agreements

Principle:
Distribution agreements are innominate contracts governed by general contract law.

Application:
Territorial exclusivity depends entirely on contractual wording.

Doctrinal Effect:
No implied exclusivity exists.

2. ATF 124 III 155 – Binding Nature of Contractual Commitments

Principle:
Freely assumed contractual obligations are binding.

Application:
Suppliers breaching agreed exclusivity by appointing parallel distributors incur liability.

Doctrinal Effect:
Exclusivity clauses are enforceable if clearly drafted.

3. ATF 127 III 300 – Narrow Interpretation of Restrictive Clauses

Principle:
Clauses limiting commercial freedom must be interpreted narrowly.

Application:
Exclusivity does not extend to:

Passive sales

Online sales

unless expressly included.

Doctrinal Effect:
Restrictions are not extended by implication.

4. ATF 132 III 186 – Duty of Loyalty in Continuing Contracts

Principle:
Continuing contractual relationships impose duties of loyalty and cooperation.

Application:
Indirect circumvention of exclusivity (e.g., supply through affiliates) may breach loyalty duties.

Doctrinal Effect:
Formal compliance may still violate good faith.

5. ATF 133 III 61 – Abuse of Rights and Good Faith

Principle:
Exercise of contractual rights in bad faith constitutes abuse.

Application:
Selective or opportunistic enforcement of exclusivity may be abusive.

Doctrinal Effect:
Good faith limits both enforcement and circumvention.

6. ATF 135 III 1 – Serious Breach and Immediate Termination

Principle:
Immediate termination requires a breach making continuation intolerable.

Application:
Isolated exclusivity breaches usually justify damages, not immediate termination.

Doctrinal Effect:
Termination is a remedy of last resort.

7. ATF 141 III 112 – Cooperation Duties in Long-Term Relationships

Principle:
Parties to long-term contracts owe enhanced cooperation duties.

Application:
Suppliers must structure distribution to avoid undermining exclusivity in practice.

Doctrinal Effect:
Economic reality prevails over formal arrangements.

V. Competition-Law Constraints

Swiss tribunals assess competition law incidentally.

Absolute territorial protection:

May be unenforceable if manifestly anti-competitive

Relative protection:

Usually permissible

If a clause violates competition law:

It may be severed

The remainder of the contract may survive

Public policy control is narrow.

VI. Remedies for Exclusivity Breaches

Swiss arbitral tribunals may award:

Damages for lost profits

Contractual penalties (subject to reduction if excessive)

Injunction-like compliance orders

Termination with notice

There is no automatic goodwill compensation.

Punitive damages are unavailable.

VII. Evidence and Proof

Claimants must prove:

Existence and scope of exclusivity

Breach

Causation and damage

Tribunals rely on:

Sales data

Market analysis

Expert evidence

Speculative losses are excluded.

VIII. Judicial Review of Arbitral Awards

Review by the Swiss Federal Supreme Court is limited to:

Jurisdiction

Due process

Public policy

Interpretation of exclusivity clauses and damage assessment are not reviewed.

IX. Core Doctrinal Takeaways

Territorial exclusivity exists only if clearly agreed

Restrictive clauses are interpreted narrowly

Good faith limits circumvention and enforcement

Competition law is considered incidentally

Damages are the primary remedy

Judicial review is minimal

Swiss Doctrinal Position (Summary)

Swiss conflict resolution of territorial exclusivity disputes rests on strict contractual interpretation, narrow construction of restrictive clauses, and good-faith control of market behaviour, with arbitration as the preferred forum and minimal judicial interference.

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