Wisconsin Administrative Code Department of Tourism
1. Overview
The Wisconsin Department of Tourism is responsible for promoting tourism in the state, regulating certain tourism-related activities, and managing tourism-related programs. Its administrative rules are found in the Wisconsin Administrative Code under the Tourism Chapter (Tour).
These rules set standards for things like tourism promotion, grants, programs, and tourism-related events.
2. Key Sections of the Tourism Administrative Code (Tour Chapter)
Tour 1 – General Provisions
Defines key terms used in the tourism rules, such as:
“Tourism program”
“Tourism-related business”
“Grant recipient”
Explains the purpose and scope of the rules, including promotion, grants, and oversight.
Tour 2 – Tourism Programs
Establishes how the Department develops and administers tourism programs, including:
Marketing campaigns
Partnerships with local tourism organizations
Statewide tourism initiatives
Sets eligibility and participation rules for tourism-related businesses or organizations.
Tour 3 – Grants and Financial Assistance
Details the procedures for applying for tourism grants or funding from the state.
Rules include:
Application deadlines
Required documentation
Funding limits and matching requirements
Explains how grants are awarded and how recipients must report on spending.
Tour 4 – Events and Promotions
Sets standards for tourism events that receive state support, including:
Advertising and branding requirements
Reporting attendance or economic impact
Compliance with state laws (e.g., safety or licensing)
Tour 5 – Tourism Information and Publications
Rules for distributing state tourism information, including:
Brochures, maps, and digital resources
Online tourism content
Accuracy and quality standards
Tour 6 – Enforcement and Compliance
The Department can monitor compliance with the tourism rules.
Violations (such as misuse of grants or misrepresentation) can result in:
Repayment of funds
Loss of eligibility for future programs
3. Practical Importance
For businesses, organizations, or communities seeking state tourism support, Tour chapters explain:
Eligibility for grants or programs
Required documentation and reporting
How to legally promote tourism in partnership with the state
For someone working in Wisconsin tourism, understanding these rules ensures proper compliance and access to funding.
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